I remember back in high school, the auditions for showcases would have everyone clamoring to get the lead role because that meant the spotlight would be on you. The thing about having the spotlight on you is that you get most of the attention. In fact, the audience never forgets about you and that is why the spotlight yields power in any situation. E-commerce was all the rage at its onset and everyone was looking to utilize the available e-commerce platforms to increase their market reach and sales. However, it never came with a guarantee of repeat visits, purchases or even loyalty. Most businesses found themselves still relying on their physical stores. Nevertheless, the spotlight has shifted and onto a remarkably strong adversary – Mobile Commerce.
Mobile usage has gone beyond being a trend to a fundamental part of the human race. In fact, I started writing this post on my PC, and resolved to finish it on phone because I needed to be on the move. Most of the time we interact with the internet through our mobile phones and the rate of usage is on an increasing trajectory. Unfortunately for businesses, this is not one of those situations where they can afford to wait and see how it plays out because they will lose to competitors who tap into the mobile advantage in an instant.
According to Coupofy, the predicted growth for e-commerce between 2013 and 2016 was an expected 13% against an expected 42% growth margin for mobile commerce within the same period. This is not only because of the high usage rate of mobile phones but also because of the fact that mobile apps are highly engaging.
Seeing as people spend most of their time on their phones, what better way to reach them if not on the devices they are hooked to all the time. Mobile apps are a great way to drive consumer loyalty because they offer a platform for interaction between merchants and their target consumers. The push notifications and the constant visibility of a brand ensures that consumers form a lasting relationship with a business. It also increases the chances of converting one time purchasers to repeat buyers.
Third Party Apps
Mobile Apps are the driving force of mobile commerce and seeing as consumers can only stand to install apps up to a certain limit, there are minimal chances of having every business roll out an app that can get to consumers. This is precisely why using a third party application dedicated to mobile commerce is a great choice. For example, Trots is an all-inclusive mobile commerce platform that provides merchants with endless possibilities on how to engage and retain customers. It is also a sure way of scaling your business by increasing sales as well as market reach.
Therefore, if you are a business looking to assume center stage and take your rightful position under the spotlight, mobile commerce is the way to go and the way to help your business take that giant leap forward. Mobile commerce is not a trend; it is the future for the growth of businesses.
Invest wisely and get to play in the big league.
Edwin Kuria is a Mass Communication graduate with double majors in Broadcast Journalism and Advertising. He has been a writer and producer on websites that deal with Technology and Lifestyle topics.